WHO IS TED BAKER? Having launched in 1988 as a shirt specialist of some repute in Glasgow, Ted Baker quickly became the place to buy the best contemporary men’s shirts around.

From the beginning Ted has had a very clear, unwavering focus on quality, attention to detail and a quirky sense of humour, so much so in fact that the first stores used to provide a laundry service for every shirt purchased – something that gained Ted Baker the title of “No Ordinary Designer Label”. Everything produced under the Ted Baker name has his personality woven into its very heart.

Ted’s new collection of watches embodies the core values the brand was built upon, by creating a line of “No Ordinary Designer Watches” that feature his focus on quality and attention to detail while using colour and prints to emphasize his quirky sense of humour.